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I saw this article recently, even if it is 1 year old already, its words are still very relevant and I urge all business owners and brand managers to read this and take it seriously.

In an increasingly cluttered and claustrophobic marketing world, the importance of a distinct and engaging brand is not just important, but essential. But what exactly is a brand? It’s not a logo, a color scheme, a single ad, or even a complete campaign. In fact, defining and more importantly, assessing, a brand has eluded marketers and advertisers for years. But recently, researchers have attempted just that.



I’d just go straight to the point.

Fear is your major limitation. It crumbles your intuition and keeps you in your comfort zone. The risk you are afraid to take maybe your turning point. Ask yourself, if I do this what’ll happen (fear may creep in) then ask yourself, what’ll happen if I don’t do it? (This would stir your courage, and make fear infinitesimal/overshadow it).

We are the only limitation we have. Dream BIG! Take a step and you’d realize that running was not that hard.

Don’t give up. Fear is needed to purchase faith. Between pain and gain there is faith. Stagnation is death.

Life answers to risk takers not complaints manufacturers!

It’s not your fault that you were born into poverty but it’s your fault if you die poor. It is questions that provoke answers and movement. Run after your vision. PUSH!!!

Always remember that courage is not the absence of fear but your will/determination to go ahead and pursue what you want even in the presence of fear. Fear bows to Risk Takers. I think you should read THE STRUGGLE and THE RESULT OF THE STRUGGLE. It’s a true story that strengthened me. You want your fear to witness the strength of your will. Everything you want is on the other side of fear. I DARE YOU TO…





It is a beautiful evening and I have decided to write something short and precise *sips water*

Who said there is no shortcut to success? The person lied or lets say the person did not tell you the complete truth. At what age did Mark Zuckerberg, Justin Bieber and many other teen stars and icons start making money? How long did it take them to make the news? Life is not about the “Hustle”. Its about FOCUS.

The path of life is not crooked. The road linking you to your goals (If you have any) is a straight path, what makes it appear “supposedly” crooked is the distractions of life. Distractions make our light of direction appear seemingly dim and gives us illusions in the shadows, it keeps us searching for the light that we already have, taking us far away from our path and sometimes reality of life brings us back. This journey to the world of distractions (which could be more than one trip of course) and back gives the impression that life is zig zag. Do it right and get it right!!! Stop making excuses!!!

A wise man said that most often the intentions of people are right, it is the manner of execution that is often wrong. Is it wrong to want to be rich, or to have a good result? NO but you do not have to steal or cheat to get your desires.
Want to live a life of comfort, worthy of emulation, transparent and worthy of sharing, then do what is right to get what you want!!! Don’t be distracted by the wrong ways, anything that you have to do in secret and obviously not confident enough to do in public on your journey to success and wealth, AVOID IT!!! Live your life like you are being watched. Ask yourself if i was on tv today and billions of people had to watch me act, what will I hide or change?… CHANGE IT NOW!!!

Decide what and who you want to be. You are getting older by the day and time is not on your side. Success is all in impact. You have to make something out of yourself that is worth emulating. The path of planning, goal setting and execution may not be an easy one but it is the quickest route and trust me you will enjoy your wealth later and set a strong platform for your family (especially your kids) and be a role model to many.

Do the following:





To learn the art of goal setting visit GOAL SETTING STEPS or watch our you-tube video of the week if you prefer to watch and listen rather than read.

Don’t make or share the news. MAKE THE NEWS! BE THE NEWS!!!

See you at the top.



How to Get Through a Marriage Crisis

Have you ever made up your mind to go on a walk and enjoy the bright day and fresh air and then suddenly, the clouds just get thick and then it starts raining, sometimes, it doesn’t even get thick at all, it just starts raining. Marriage can be like this, dating too. It starts beautiful and at some point gets ugly. Good news is that you can make it all beautiful again. Every relationship has its ups and downs, and just because you’re not acting like a couple of love birds doesn’t mean you’re going through a marriage crisis. So how do you know if you’re going through a particularly hard moment? There are certain signs you should keep an eye out for. Once you’ve ascertained that you are experiencing a crisis in your marriage, don’t run too quickly to the divorce option.




  • Be conscious of timing, location and approach – Finding the right place and situation to talk about your worries with your husband/wife is essential. Nagging about problems after a long and stressful work day is not productive or wise because you both are tired and may not in the best of moods.
  • Keep it positive – Laugh and the world will laugh with you, cry and you’ll cry alone. Stay positive, don’t over think or assume and never let yourself overload the situation with negative vibes and a pessimistic attitude, as it won’t help. Indeed, the best way to see the bright side is to look at it. Rather than focusing on everything that’s wrong in the relationship think of all the great things that you might have forgotten.
  • Be generous and selfless – Moments of crises are moments when extra effort is required and marriage crisis is no different. So prepare to undergo a period during which you will have to give more than you normally do, whether that’s love, attention, space or time. Patience is one of the best allies to fight this battle against whatever problem your marriage is facing.
  • Listen, understand and avoid assumptions – Don’t close yourself. Don’t rush to conclusions or reject your spouse just because they’re rejecting you. If they’ve told you they’re unsure whether they want to keep being with you or not, look for reasons, listen to them and try to put yourself in their shoes. In a word, be understanding and objective, which doesn’t mean endure everything, but it’s the best way to analyze the problem and find solutions. The worst thing you can do is to raise a wall. If speaking is a problem, a good idea is to both make a list of the things you don’t like about the other’s behavior and take turns to read your thoughts on it.
  • Don’t get too needy – Show them that you are the same independent man/woman you were at the beginning of your relationship and that this is something that will never change. This will take some pressure off your spouse shoulders and will give them some space in order to think freely
  • Relight the fire – Try to spice up your routine as much as you can. Pretend you are dating again. It will be fun and it will make you remember why you liked each other in the first place. Another great idea to relight the fire is to rent a holiday home away from the everyday routine and also to have some time together to help remind each other why you decided to tie the knot. Quiet and snugly situations are always the best way to face problems and find solutions.


Sometimes the origin of the problem might be the foundation. Find out THE FOUNDATION OF ANY RELATIONSHIP 1 & 2.


If the previous advice fails the best thing to do is to seek a marriage counselor. Keep in mind that some relationship problems are difficult to be solved, especially those that involve physical and/or verbal violence or infidelity, though this doesn’t mean that all is lost. Hard work, love, respect, commitment, understanding and many more are antidotes to relationship crisis.




If you enjoyed this, then you might enjoy other write ups by Sade Adebayo.

– Exercising Tips for People Working From Home

– Great Wedding Proposal Ideas

– How to Dress for Success


Guest writer,

Sade Adebayo.



Hi, I know you’ve missed me, well, I’m back and I hope nothing takes me away again. Today, we will be discussing the preceding posts on value orientation (if you have not read it, click VALUE ORIENTATION, (Read it now!!! else you will feel lost ). There are salient points in the story that I believe would be relevant to you and these points are important because they will support and strengthen you in your self development journey and the rate of improvement will alarm you.

The ten pillars are:

  1. Be eager to learn and engage in further research. Never feed on incomplete information or haphazard information. Get your facts right. Further and recent knowledge/information is priceless.
  2. Find S2: When you identify a problem, find the source and solution. Be a creative solution provider not a professional complaint director.
  3. Be well equipped before undertaking any task. It puts you far ahead. Not everyone has to start from scratch. With information you can start from the middle to the top.
  4. Never be in a hurry to make money. Nothing good comes easy. Be patient and work for every penny you earn directly or indirectly, be sure you deserve it. Fast money evaporates quickly. Build lasting empires and assets.
  5. Decisions are integral in defining and shaping your life and its eventual outcome. Never be in a hurry to make decisions. Take out time to ponder, weigh your options and come up with a decision even if it is a risk-taking decision.
  6. Never base your decisions on emotions. Emotions cloud judgments. Never make a decision under pressure (except you have to), stress, extreme excitement, depression, anger etc. because you will most likely make a bad decision.
  7. Set out an accurate plan, with clear goals and strategies on how to execute a task before undertaking the task.
  8. Ignorance is much more expensive than the price of education. If you do not know the value of a thing, the worth and potential of that thing will remain vague to you and might hinder your success or advancement. Knowledge of value guarantees advancement.
  9. Be aware of and familiar with the potential and treasures in your vicinity before embarking on an ultimate treasure search in a strange land. A goat at hand is better than a lion in the forest
  10. Never give up!!! Suicide is never a solution. Face your challenges. Don’t run away from them. People with the best success stories had terrible experiences and challenges that toughened them up and prepared them for the positions they are now. e.g Oprah Winfrey

If there are other lessons you learnt from the article, Value Orientation, kindly share by commenting. Add to someone’s life and inspire a friend today by sharing this post. If you haven’t read value orientation, click here. Have a nice weekend.




Hello there, Hope you are having a great weekend. I am… I’m busy being my mother’s handbag and visiting relatives. It’s not so much fun o! All this people just keep on with the “you have grown o…Blessing of yesterday”. It can be exhausting. O’ well back to the matter hand, my last article got me thinking, about the big subject RISKS! Just thought I should re-emphasize it.

If you are scared of daring the impossible then you are not ready to do the unbelievable
Everyone is trying too hard to be safe. Everyone tries to go for a safer option. Truth be told, everything in LIFE is a RISK, the only safe and sure thing is DEATH.What do I mean? We hear things like you stand a 36% chance of cancer or 50 in 1000 die in heart transplants, we forget that 100 in 100 must die, whether old, young, pretty,rich, etc we all will die. Everyone spends days of their life trying to postpone their death and elongate their lives and we all expect that playing safe is the key. People find jobs and pour their money into pension, all kinds of insurance are available today etc. Being safe is good but your ability to take risks is what makes you awesome and brings about drastic change in your life.

After the Dana Air crash, people in Nigeria have been scared of using Dana and some are afraid to fly. I check the stats and realize that you are more likely to die driving on the road, than in a plane crash. How often do you hear of plane crashes? But how often do you hear and see road accidents? We spend too much time thinking and dwelling on the 1 in 100 crashes and forget about the 99successful flights. Dana is presently the safest flight in my opinion because they were suspended and everything was put in place before they were called back. Plus they know if they crash 1 more time, their existence may remain unnoticed, they might even stop operating because people will tag them unsafe. I am simply saying that you can’t avoid the risks. Everyday you wake up, you have thousands of risks facing you. If you want to follow stats you might not get out of bed and it is a risk staying in bed and doing nothing.

The quality of life is important, don’t be scared to make big decisions, weigh the stats and be optimistic if 60 in 100 small business fail, you can be part of the 40 that succeed. To live is the rarest thing, most people just exist. Fortune favors the brave. The fear of death follows from the fear of life. A man who lives fully is prepared to die anytime. All great inventors are great because of the wise Risks they’ve taken. Don’t be foolish, you know what is wrong. Any risks that has no profit or profits evil does not pay. Do not read this and apply to negativity. This is a wake up call for people who have goals, ambitions and heart. Achieve what looks seemingly impossible. I DARE YOU!

Death is not the biggest fear we have, our biggest fear is taking the risks to be alive and express what we really are. Your quality of life is based on your choice. Don’t forget, safe is BORING, think outside the box now!!!
If you are scared of daring the impossible then you are not ready to do the unbelievable.


*clears throat*That’s all.