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The lifestyle and business blog with personality

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humanity

BE A FRIEND or FAMILY NOT A COMPANY

When you want to sign up for anything online or on paper, companies make you fill countless forms and all requesting for your name, birthday, mother’s maiden name, etc. but how do they use all this information to their advantage and create a personal experience that creates  a tighter bond between us and them? It just occurred to me that no African/Nigerian brand bothered wishing me a happy birthday on the 16th of October. READ MORE

THREE WAYS TO MAKE YOUR BRAND HUMAN

I saw this article recently, even if it is 1 year old already, its words are still very relevant and I urge all business owners and brand managers to read this and take it seriously.

In an increasingly cluttered and claustrophobic marketing world, the importance of a distinct and engaging brand is not just important, but essential. But what exactly is a brand? It’s not a logo, a color scheme, a single ad, or even a complete campaign. In fact, defining and more importantly, assessing, a brand has eluded marketers and advertisers for years. But recently, researchers have attempted just that.

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