INSTANT SEARCH

The lifestyle and business blog with personality

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business

BE A FRIEND or FAMILY NOT A COMPANY

When you want to sign up for anything online or on paper, companies make you fill countless forms and all requesting for your name, birthday, mother’s maiden name, etc. but how do they use all this information to their advantage and create a personal experience that creates  a tighter bond between us and them? It just occurred to me that no African/Nigerian brand bothered wishing me a happy birthday on the 16th of October. READ MORE