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brands

BE A FRIEND or FAMILY NOT A COMPANY

When you want to sign up for anything online or on paper, companies make you fill countless forms and all requesting for your name, birthday, mother’s maiden name, etc. but how do they use all this information to their advantage and create a personal experience that creates  a tighter bond between us and them? It just occurred to me that no African/Nigerian brand bothered wishing me a happy birthday on the 16th of October. READ MORE

REALLY BRANDS, REALLY?

God bless the creators of android and all the apps that can block some numbers from calling once you label them spam else only God knows what I would have done with my Airtel sim. It’s only proper that I should ask so that I’d be sure we are on the same page.

Have weird numbers called you from Airtel or MTN?

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CUSTOMERS/CONSUMERS HAVE MORE POWER THAN WE KNOW

Do you know that if a product is introduced to the market and consumer do not find the product appealing, they don’t prosper because we don’t buy them. Businesses go bankrupt when we do not patronize them. We have power to determine who we permit to succeed in their business.

Day and night, entrepreneurs come up with a way to please us, get products to us for approval, and try to seduce us to love their products or choose their product over the competitors. By all I have said, it means we have the right to be treated with respect.

These days they choke us with their products, increase prices with no regard for us, from their staff. Our birthdays or well being don’t matter anymore. We can change this.

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THREE WAYS TO MAKE YOUR BRAND HUMAN

I saw this article recently, even if it is 1 year old already, its words are still very relevant and I urge all business owners and brand managers to read this and take it seriously.

In an increasingly cluttered and claustrophobic marketing world, the importance of a distinct and engaging brand is not just important, but essential. But what exactly is a brand? It’s not a logo, a color scheme, a single ad, or even a complete campaign. In fact, defining and more importantly, assessing, a brand has eluded marketers and advertisers for years. But recently, researchers have attempted just that.

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