When you first meet someone you don’t start by saying, “Hi, I am Sarah, I am short, I have brown eyes… you start describing yourself physically, that gets boring.” It is typical as an entrepreneur to always sell your product first when you first meet customers but that’s not how this things work. Simon Sinek said, “People don’t buy what you do, they buy why you do it.” You have to start by understanding why you do what you do and sell that. When you meet a stranger, something catches your attention, there must be a reason for contact, probably similar interests brought you to the same place or something must have initiated the contact. That’s why it is important to understand your Brand Persona. If you already have a good understanding of your Brand Persona, it will facilitate communication. You would know how to get their attention, talk to them and convert them to customers.
It is always about your customers, not you, your product, your business or any of that. Your customers are your bosses. if you earn their love and trust they’d tell their friends about you and that’s the best form of marketing.
How do you start with why?
It is the why you tell your customers. It is what makes them loyal customers. It is no longer about your product or service, it is about a shared belief. Watch the video below, it would take your business, you and brand communication to the next level.
This is one of the important component of the foundation that transforms your product into a brand. What is the difference?
What is the most effective brand communication tool?
With this you can effectively stimulate the customer to the point where they tell you who you are and not the other way around. They experience your product or service on a different level. Your mode of communication (what you say and how you say it) is the key tool that transforms your service/product from a want to a need. Choose wisely, which would you/your product/your service rather be, A WANT OR A NEED?