I was going to share something else when this post by Itoro caught my attention on linkedIn. So Headies 2015 was a very dramatic one. Eva Alordiah was proposed to on stage by her Fiance and just when we thought that would be the highlight of the event, Olamide and Don Jazzy had a face off. It spilled over to twitter and trended for days. Not many national brands on social media took advantage of this trend. Some brands used it creatively but one of the most iconic and memorable ones I saw was this one:
I have to admit, this came very late but well, I just have to do this!
When a king arrives, no matter what you are doing or where you are, you have to pay your respect. it’s not really about the size or the capacity, it’s about the ability to do things other people do and have done but just in a way they are not willing to. That’s what brings me to this moment.
The moment I come across something not just baffling, but utterly stunning, how is it even possible! As if the humor from the creative of the post was not enough, the tone of communication from the brand was shocking… yes, in a chilling way.
Seriously, ‘Iyala Iya Anybody’, That’s completely unnatural for a brand, and that’s exactly what makes it even more special. There’s nothing new under the sun, but there are a lot of thing new in your mind, if you can just open up to doing things differently.
It’s true that it’s harder for some ‘International Brands’ to come out of their comfort zone, but it’s also true that you can never make it, unless you try… Read More
Brand communication is a strong tool in preserving brand identity and promoting sales. Minimie did a good job with this. I hope you learn something for your brand and social media.